Web design that doesn't look like a 2014 template.
Marketing sites built for mid-market operators across the Midwest. Real photography, real copy, real performance. Shipped in four to six weeks.
Most small-business sites land in the same valley: a Squarespace template with stock photography, copy written by ChatGPT in five minutes, and a contact form that bounces on mobile. The customer reads it, doesn't believe a word of it, and clicks the next result.
We build sites that read like the operator actually cared. Real photos of real people and real work. Copy that uses your specific numbers and your specific story. A site that loads in under a second and works on a phone in a basement with two bars of signal.
The deliverable is a working site, owned by you outright on day one. No template fees. No platform lock-in. No hostage retainer if you ever want to leave.
From the HausClean rebuild (Sioux Falls, May 2026)
HausClean was a residential cleaning operator running a 5.0 Google rating across 60+ reviews on top of a generic Squarespace template. The site was actively hiding the operator's real edge. The rebuild took two weeks of build sprint after a one-week kickoff. The thing that converted: three operator commitments stacked on the home hero — "same crew every visit", "fixed rate not hourly", "text-back in 60 seconds." Concrete commitments beat soft-sell positioning by a margin we didn't expect. The site shipped on a Vercel preview while we waited for domain cutover; the operator's existing customers started routing inbound through the new contact form within 72 hours of the preview going live.
What a web design engagement includes
- /01
Brand-grade visual identity
Type system, color palette, photographic direction. If you don't have one, we build the system. If you do, we adapt to it.
- /02
Up to 8 (Tier 1) or 16 (Tier 2) primary pages
Real content, real architecture. Service pages, location pages, about, contact, plus whatever your operation requires.
- /03
Mobile-first responsive design
Tested at 390, 768, 1280, 1440. Page load under one second on mobile. Lighthouse 95+ on every category at launch.
- /04
SEO infrastructure
Structured data (LocalBusiness, FAQ, BreadcrumbList where applicable), sitemap, robots.txt, OG meta on every route, geo schemas where they fit.
- /05
Hosting + analytics setup
Vercel hosting transferred to your account on launch. Vercel Analytics enabled (no cookie banner required). Domain DNS configured via Cloudflare.
- /06
30 days of post-launch support
Bug fixes, small tweaks, onboarding questions. After 30 days, an optional retainer keeps the relationship warm — or we hand off cleanly.
Pricing: Tier 1 (marketing site) from $8k · Tier 2 (brand + site + integrations) $15–22k. See pricing. See all tiers →
What real web design projects look like
- A residential cleaning company rebuilding from a generic template
- A four-year-established gutter operator with a brand that finally matches the work
- A guided outfitter rebuilding to win the deposit war
- A lake resort that needs the booking-flow front door
- A trades operator who needs the lead form to actually work on mobile
Web designwe've shipped
What buyers ask about web design
How long does it take?
Three to six weeks depending on tier. Tier 1 marketing sites ship in 3–4 weeks. Tier 2 (brand + site + integrations) in 5–6. Each tier has a fixed timeline written into the engagement letter — slippage on our side shifts launch on us.
Do you build on WordPress?
No. We build on Next.js + Vercel. The reason: WordPress is fine for a static brochure but limits what we can do with custom integrations, performance, and ownership transfer. If you want WordPress specifically, we can recommend a builder who specializes.
What if I want to switch developers later?
You own everything. The GitHub repo, the Vercel project, the brand assets, every account — all in your name from day one. Switching is whatever you want it to be on your timeline.
Need web design?
Tell us the project in a paragraph. We reply within 24 hours with a plan, a timeline, and a real number.