A new gutter operator launching into the Sioux Falls metro needed brand-grade presence at day one — not a year-later upgrade. Military-owned, hand-formed seamless gutters, stainless micro-mesh guards, and "we measure your home — not the brochure" as the wedge against the franchise crews.
brand · web
new launch · may.2026
Atlas Gutter Co.
A military-owned gutter operator, launched as the brand-grade option.
- // metric30mi
Install radius from Sioux Falls
- // metric5.0
Google rating · trust signal at launch
- // metricSpring 2026
Launch window · promo active
// what we builtservices included on this engagement
- Brand identity
- Editorial dark direction
- Marketing site
- Self-serve estimator
- Launch-promo system
- Field Notes editorial
- Schema-grade SEO
Editorial dark hero with a serif headline ("The gutter people who pick up the phone"), real truck photography, and a launch promo bar ("Free gutter cleaning on every full install booked before May 31"). Nav covers Services / Service Areas / Gallery / Estimator / Field Notes / About so the operator can publish ongoing without needing a CMS migration on day two.
Initial production build live on the Vercel preview. Launch promo scheduled for Spring 2026. Same brand and SEO infrastructure pattern that ships on every Burnswright marketing engagement.
preview · atlas-gutter-app.vercel.app// what makes this defensiblethe calls that earn the engagement
- /01
Day-one brand grade
Editorial dark hero, serif headline, real truck photography. Launches into a category where most operators run a 2014 template — and stays there for a decade.
- /02
Military-owned wedge
Surfaced in the trust strip above the fold, not buried in About. Discipline-and-detail story that the franchise crews cannot tell.
- /03
Launch promo bar
"Free gutter cleaning on every full install booked before May 31" — sticky banner that converts the Spring 2026 launch window into booked installs.
- /04
Field Notes route
Editorial blog wired into the site IA from day one. The operator can publish ongoing — no CMS migration, no template rebuild at year two.
- /05
Estimator on the homepage
Square-foot self-serve quoting flows directly into inquiry routing. Qualifies leads before the on-site estimate burns crew time.
// engagementwhat working with us looks like
- phase 01
Brand strategy
Positioned military-owned + hand-formed seamless against the franchise crews. Wrote the "we measure your home, not the brochure" wedge.
- phase 02
Editorial identity
Dark editorial palette, serif type hierarchy, real truck photography. The brand looks like the day-one premium tier.
- phase 03
Site build + estimator
Services / Service Areas / Gallery / Estimator / Field Notes / About IA. Self-serve square-foot estimator wired to the inquiry intake.
- phase 04
Launch promo + handoff
Spring 2026 launch promo bar, owner training on Field Notes publishing, SEO schema and OG infrastructure across every route.
// from the buildadditional surfaces from the live site
Service Areas page — 'The whole Sioux Falls metro. And every town within 30 miles.'
// closing note
Launching a new service business and need brand-grade presence on day one — not a year-later upgrade? This is the engagement built for that exact moment. You launch looking like a five-year-old shop, not a day-one one.
// for new service business at launch operators
Start your project →Run a new service business at launch? This is the engagement we'd build for you next.
Same 7 services as this build — shaped to your category, your customers, and your launch window.