Services, priced upfront.
Each service below is a real deliverable with a real price band. Click in for what's included, what's not, and what a real project in that category looks like. Most engagements bundle two or three of these into one Tier 1 or Tier 2 build.
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Web design
Tier 1 · from $8k · 3 – 4 weeksMost small-business sites land in the same valley: a Squarespace template with stock photography, copy written by ChatGPT in five minutes, and a contact form that bounces on mobile. The customer reads it, doesn't believe a word of it, and clicks the next result.
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Brand identity
Bundled in Tier 1 ($8k+) or Tier 2 ($15 – 22k)Most small-business "brands" are a logo and a font someone picked off Google Fonts in 2018. That works until the operator grows past it — opens a second location, builds a website, hires a manager who needs business cards. Then the cracks show up everywhere at once.
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Booking systems
Tier 2 ($15 – 22k) or Tier 3 · scope-basedOff-the-shelf booking platforms work great if your operation matches what their PM imagined when they designed the software. Most of the time it doesn't. Your seasonal pricing logic, your captain-approval workflow, your blackout-date rules, your refund policy — none of it lives in the tool, all of it lives in your head and in seventeen Slack threads.
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Custom software
Tier 3 · discovery $1.5 – 3k → fixed-fee buildOff-the-shelf SaaS is great for what it covers. The trouble starts when your operation needs five different tools, no two of which talk to each other, and you're the only person in the building who can read the daily picture by tabbing through them.
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Website rebuilds
Tier 1 from $8k · Tier 2 $15 – 22kMost operators have done a website rebuild at least once. Half of them remember it as a disaster: the new site went live, three months later the Google traffic was down 40%, no one could figure out why, and the agency had already cashed the check.
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SEO + marketing infrastructure
Built into every Tier 1 + Tier 2 engagementMost SEO agencies sell paid ads dressed up as organic strategy. They take a retainer, run a $2k/month Google Ads spend, and call it "SEO management". The site itself never gets the structural fixes that would let it rank without the ad spend.
See what seo + marketing infrastructure looks like →