Real estate sites that don't look like every other realtor's site.
Brokerages, teams, and short-term rental operators. Built so a buyer choosing between three agents picks the one whose site looks like they take the work seriously.
Most realtor sites read interchangeably. Same hero photo of a generic family with sold-sign arms, same five testimonials in carousels, same IDX search that buries half the inventory under a login wall. The reason it works at all is the agent's existing referral network — not the site.
We build sites that get hired BECAUSE of the site, not despite it. Brokerage-level brand systems, team-page architecture that actually surfaces the people, and IDX integration that puts inventory in front of buyers without the login-first friction.
Short-term rental operators have a different shape — we've built the dashboard that runs a 60-property portfolio across 13 states for an SD-based operator. Same studio, two different real-estate angles.
Divergent Estates (Sioux Falls, SD) is a short-term rental management company we built an internal operator dashboard for. The work pulled live data from Asana, Notion, QuickBooks, Plaid, Hostaway, and AirDNA into one screen. The most useful thing we learned: the home view has to be the alert feed — what's off, what's overdue, what needs the owner's decision — not a chart wall. Charts answer questions; alerts force decisions. Per-property P&L pulled from QuickBooks Class (accrual GAAP) with a Plaid cash-bridge gave the operator the actual daily picture, not a month-end snapshot. The marketing site at divergentestates.com runs the operator's owner-acquisition flow on a separate stack from the internal dashboard, which simplified ownership and access scoping.
What a real estate engagement looks like
- /01
Brokerage or team marketing site
Brand-grade identity, agent bios that read like a person wrote them, property listings that don't disappear behind login walls. Built to win the agent-comparison search.
- /02
IDX or MLS integration
Property feed from your local board, search and filter UX that works on a phone, saved-search and price-alert flows for buyers. Configurable per board (RANW, Realtor.com, IDX Broker, others).
- /03
STR operator dashboard
Multi-property revenue, occupancy, and operator-flag feeds — the same architecture we built for Divergent Estates' 60-property portfolio. Custom-scoped to your portfolio size.
- /04
Lead capture & nurture
Forms that route to your CRM (Follow Up Boss, kvCORE, your own). SMS and email follow-ups via Twilio + Resend. Plain transcripts in your inbox — no buried lead-pipeline dashboard.
Real estate operators we build for
- Independent brokerages with their own brand
- Real estate teams under a national franchise umbrella
- Short-term rental operators (multi-property)
- Vacation rental management companies
- Property management firms
- Commercial real estate brokerages
Recent real estate work
What real estate operators ask
Can you integrate with my MLS?
Yes — local-board feeds (RANW, Realtor.com, IDX Broker, others) are scopable in week one. The feed structure varies by board; we handle the normalization so the site presents listings consistently.
What about my CRM?
Forms route to Follow Up Boss, kvCORE, BoomTown, your in-house CRM — anything with an API or Zapier. We don't replace your CRM; we make sure leads land cleanly inside it.
Can you build the STR operator dashboard?
Yes. Divergent Estates' internal dashboard pulls live data from Asana, Notion, QuickBooks, Plaid, and Hostaway into one operator screen. Same architecture is scopable to any multi-property STR portfolio.
Running a real estate operation?
Tell us the project in a paragraph. We reply within 24 hours with a plan, a timeline, and a real number. No discovery decks. No paid scope work.