HausClean was running on a serviceable but generic template — large stock photo, basic brand chrome, and copy that read as one more cleaning service in a crowded category. The owner had a 5.0 Google rating across sixty-plus reviews but the site was not carrying that trust signal.
brand · web
rebuild · before / after · may.2026
HausClean
A premium residential brand, lifted out of the template category.
// before / afterold public site on the left · new build on the right
Before
before · hauscleansd.com
After
after · hauscleansd-app.vercel.app
- // metric5.0
Google rating · 60+ reviews
- // metric13
Cities served from Sioux Falls
- // metric60s
Text-back quote turnaround
// what we builtservices included on this engagement
- Brand identity
- Custom wordmark
- Marketing site
- B2B funnel design
- Schema-grade SEO
- Owner photography direction
An editorial brand rebuild on the actual identity — Bodoni Moda + Inter, brand teal + mustard pulled from the logo, real owner photography, and a service-tier card on the hero ("The Grand Reset") that anchors the premium offer. Header restructured into Services / For Partners / Resources dropdowns so the realtor, investor, and property-manager audiences each get their own track.
New build live on the Vercel preview. Domain switch on the launch schedule. The rebuild reads as the premium tier the owner actually sells, with a B2B path that did not exist before.
after · hauscleansd-app.vercel.app · before · hauscleansd.com// what makes this defensiblethe calls that earn the engagement
- /01
Same crew, every visit
Owner-led routing pairs the same cleaner with the same home — counter to the franchise rotation that breaks trust in this category.
- /02
Fixed-rate, not hourly
Quotes are itemized up front. No hourly meter ticking, no surprise add-ons. The price you see is the price the team charges.
- /03
Text-back in sixty seconds
Quote intake routes to a phone the owner actually answers. Inbound texts get a fixed-rate reply within one business hour, no phone tag.
- /04
B2B partner track
Dedicated route for realtors, investors, and property managers — pricing, turnaround, and key-handling logic broken out from the residential flow.
- /05
Editorial brand, not stock
Bodoni Moda + Inter, brand teal and mustard from the actual logo, owner-led photography on every panel. The site looks like the service tier it sells.
// engagementwhat working with us looks like
- phase 01
Audit + strategy
Mined the existing site, reviews, and competitive set. Wrote the positioning wedge: premium residential + B2B partner track.
- phase 02
Brand rebuild
Type system on Bodoni Moda + Inter, color pulled from the logo, and the editorial layout language that carries the rest of the site.
- phase 03
Site build
Services / For Partners / Resources information architecture, hero service-tier card, owner photography, schema-grade SEO infrastructure.
- phase 04
Preview + sign-off
Vercel preview to the owner. Copy QA against the brand voice. Domain switch scheduled on the operator's launch window.
// from the buildadditional surfaces from the live site
Three-card 'why us' panel above the 5.0 / 60+ / 2024 / 13 / 60s stats strip.
// closing note
Run a service business and want to look like the premium tier on day one? This is the engagement we'd build for you — brand, site, and the trust infrastructure that holds up at year three.
// for service business operators
Start your project →Run a service business? This is the engagement we'd build for you next.
Same 6 services as this build — shaped to your category, your customers, and your launch window.