Four to six weeks, end to end.
A typical engagement. Fixed fee, fixed timeline, deliverables you can verify. The schedule that lets one founder-led studio ship work that competes with a much bigger shop.
- /01 · Week 0
Kickoff & proposal
An hour-long call to hear what you're trying to do. We come back with a written proposal: scope, fee, timeline, deliverables — in plain English, not agency-speak. No 6-week paid discovery scopes.
- /02 · Weeks 1 – 2
Brand direction & UI design
Brand direction first, then UI design. One round of revisions baked in. You see the work as it happens, not in a polished reveal deck six weeks later.
- /03 · Weeks 3 – 5
Build
We write the code. You watch the staging environment update daily. Performance, accessibility, and SEO baked in from the first commit — not bolted on at the end.
- /04 · Week 4
Photography (if scoped)
If the project needs imagery, we coordinate a vetted Midwest photographer or videographer for a custom shoot. Clients who want hands-on control can bring their own shooter; clients who want hands-off get quotes from us. We never produce photography in-house and never mark up vendor invoices.
- /05 · Week 6
Deploy & handoff
Live, monitored, documented. Documentation lives in your repo, the brand kit in your Figma, photos in your drive. The client owns it all.
- /06 · Post-launch
Thirty days of support
Included by default. Bugs, small tweaks, onboarding questions. After thirty days, an optional retainer keeps the relationship warm — or we hand it off cleanly.
From kickoff to live in four to six weeks.
- Week 0
Kickoff call & proposal
We talk for an hour. You tell us what you're trying to build and who it's for. Within 24 hours we send a fixed-fee proposal with a real timeline.
→ Proposal + scope · flat fee, no paid discovery
- Weeks 1 – 2
Brand direction & site design
Real comps for your real content, not stock layouts. One round of revisions on the direction. Then we lock it in and start building.
→ Brand system + page designs you signed off on
- Weeks 3 – 5
Build & integrations
We write the code. Your staging URL updates daily so you watch the site come together. Booking flows, menu integrations, vendor photography all get wired up in this phase.
→ A working staging site, polished daily
- Week 6
Launch & handoff
Live on your domain. Documentation in your repo. Brand kit in your Figma. Every account in your name — Stripe, hosting, email, analytics. You own everything.
→ Production launch + 30 days of free support
Ready to scope a project?
Tell us what you are trying to build. We come back with a plan, a timeline, and a number. No discovery decks. No paid scopes.