Rebuild without losing your search rankings.
Most rebuild horror stories are about the new site that lost the SEO. We do rebuilds the way that keeps your traffic intact — 301 redirect maps, structured data parity, performance lift on day one.
Most operators have done a website rebuild at least once. Half of them remember it as a disaster: the new site went live, three months later the Google traffic was down 40%, no one could figure out why, and the agency had already cashed the check.
The pattern almost always reduces to one thing: URL structure changed, redirects didn't get mapped, and Google's index slowly forgot your site. The fix is unglamorous — a 301 redirect map from every old URL to the most relevant new URL — but it's the single difference between a rebuild that protects your traffic and one that craters it.
We've done this in both directions. Built sites from scratch where there was no existing SEO to protect; rebuilt sites where the existing rankings were the entire business and could not be lost. The work is the same on the design side; the SEO continuity is the part most agencies skip.
From the Wildman Outfitters rebuild (Missouri, May 2026)
Wildman Outfitters had a five-year-old WordPress site running on a slow shared host with three competing hero headlines stacked on the home page and a chat widget that interrupted the brand. They were losing trip deposits ($1,000+ per booking) to outfitters with better-looking sites. The rebuild was the cleanest demonstration of the redirect-mapping discipline: we pulled every existing URL, identified the 14 that drove all of the site's organic search traffic, and 301'd each of them to the closest match on the new site before cutover. Old site ranking was fully preserved through the migration; the new site's faster load times (sub-1-second mobile vs. the old 4.2-second median) actually IMPROVED ranking by month two. The other thing we did differently: replaced three competing hero headlines with one declarative line — "The hunts you'll be telling stories about thirty years from now." Architectural decision, not copywriting.
What a website rebuilds engagement includes
- /01
Pre-rebuild SEO audit
Pull every existing URL. Identify which ones drive traffic. Map the new structure against the old. Build the 301 redirect table before the new site ships.
- /02
Brand + design rebuild
Same as a from-scratch engagement — but informed by what's already working on the existing site. We don't redesign things that are converting; we fix things that aren't.
- /03
Content migration
Every piece of content with traffic value moves to the new site. Some get rewritten for clarity, some stay as-is. Photography and assets migrate cleanly.
- /04
Cutover plan
DNS cutover during a low-traffic window. Redirects in place before the switch. Search Console + Bing Webmaster Tools notified the moment we go live.
- /05
Post-launch monitoring
First two weeks we watch Search Console crawl errors, indexing, and ranking changes. Anything that drops gets investigated and fixed inside the 30-day post-launch support window.
- /06
Performance lift
Most rebuilds we do load 3-5× faster than the old site. That alone is worth ranking points; combined with the redirect work, rebuilds typically gain ranking rather than lose it.
Pricing: Same tier structure as new builds. Tier 1 from $8k for marketing-site rebuilds; Tier 2 $15-22k when integrations and brand work are bundled. See all tiers →
What real website rebuilds projects look like
- Premium residential brand rebuilt out of a generic template
- Outfitter site rebuilt with cinematic photography and a real booking flow
- Service business rebuilt to win the SEO ground its old site never claimed
- Multi-concept restaurant operator rebuilt to surface menus + reservations + events cleanly
Website rebuildswe've shipped
What buyers ask about website rebuilds
Will I lose my rankings?
Not if the redirects are done right. Every URL with traffic value gets a 301 to its closest match on the new site. Google forgets the old URLs cleanly and credits the new ones with the same authority. Our typical rebuild gains ranking by the end of month two.
What if my current site is on WordPress / Squarespace / Wix?
Doesn't matter. We pull the content, map the URLs, and rebuild on Next.js + Vercel. Migration mechanics are standard regardless of source platform.
How long is the new site under the old URL?
Cutover is typically same-day. DNS propagates in minutes to hours, redirects fire the moment Google sees them. We schedule cutover during a low-traffic window so even a brief hiccup costs you near-zero traffic.
Need website rebuilds?
Tell us the project in a paragraph. We reply within 24 hours with a plan, a timeline, and a real number.