Wildman Outfitters depends on a short season and a clientele that books trips a year ahead. The existing site stacked three overlapping headlines on a cluttered hero, surfaced a chat widget that interrupted the brand, and read as one more midwest outfitter — not the trophy operation it actually is.
brand · web
rebuild · before / after · may.2026
Wildman Outfitters
A whitetail and turkey outfitter, rebuilt for the trip-of-a-lifetime story.
// before / afterold public site on the left · new build on the right
Before
before · wildmanoutfitters.com
After
after · wildman-app.vercel.app
- // metric80%
Revenue from whitetail · short season
- // metric$1k
Deposit anchors the year's bookings
- // metric25+
Years of habitat data on the ranch
// what we builtservices included on this engagement
- Cinematic brand direction
- Marketing site
- Film embed integration
- Booking flow + deposit logic
- Journal / Field Notes editorial
- FAQ schema + SEO
Cinematic editorial rebuild on a moody dark hero — a single massive headline ("The hunts you'll be telling stories about thirty years from now.") instead of three competing ones. Brand orange accent, in-memory eyebrow honoring Dalton "Wildman" Wilkinson, and a nav split into Hunts / Habitat Consulting / The Ranch / Films / Journal so the year-out researcher has somewhere to go.
New build live on the Vercel preview. Conversion path tightened around the deposit — Book a Hunt as the primary CTA, Watch the Films as the soft secondary that lets a prospect spend twenty minutes with the operation before they ever submit a form.
after · wildman-app.vercel.app · before · wildmanoutfitters.com// what makes this defensiblethe calls that earn the engagement
- /01
One hero, not three
Old site stacked three competing headlines. New build runs a single declarative hero — "The hunts you'll be telling stories about thirty years from now."
- /02
Cinematic dark palette
Moody editorial with brand orange as the only accent. Reads as the trophy operation the outfit actually runs, not a midwest template.
- /03
In-memory eyebrow
Honors Dalton "Wildman" Wilkinson above the fold. The brand carries the story the operator built it on — earns trust on the first scroll.
- /04
Year-out research nav
Hunts / Habitat Consulting / The Ranch / Films / Journal — each route serves a real prospect type, from year-out researchers to deposit-ready bookers.
- /05
Films as the soft CTA
Watch the Films is the secondary action. Lets a prospect spend twenty minutes with the operation before the booking form ever loads.
// engagementwhat working with us looks like
- phase 01
Discovery + visual research
Reviewed the operator's film library, hunt photography, and the in-memory story for Dalton Wilkinson. Mapped the year-out researcher journey.
- phase 02
Cinematic brand direction
Moody dark editorial, brand orange accent, typographic hierarchy that carries the single-headline hero on every breakpoint.
- phase 03
Site build + film integration
Hunts / Habitat / Ranch / Films / Journal IA, in-line film embeds tuned for autoplay, FAQ schema, photo galleries with consistent ratio.
- phase 04
Deposit flow + sign-off
Book a Hunt routes inquiries straight to the operator. Owner QA across whitetail, turkey, and habitat-consulting funnels.
// from the buildadditional surfaces from the live site
Films grid — Trophy Whitetail and Spring Turkey as the soft-CTA stories, not the booking form.
// closing note
Run an outfitter, lodge, or trip-based business where the season carries the year? We build the deposit conversion path that does the work above the fold — and the film, journal, and trust layer that gets the year-out researcher into it.
// for outfitter, lodge, or trip-based business operators
Start your project →Run a outfitter, lodge, or trip-based business? This is the engagement we'd build for you next.
Same 6 services as this build — shaped to your category, your customers, and your launch window.