A short-term rental management company in a crowded category needed an owner-facing pitch site that communicates "we do the work, you keep the asset" without sounding like every other co-host pitch. The site had to earn trust on the first scroll.
brand · web
live · 2024 · refreshed 2026
Divergent Estates
The pitch for owners who want the income without the work.
- // metric56
Properties under active management
- // metric13
States — and growing each quarter
- // metric2024
Live front door · refreshed 2026
// what we builtservices included on this engagement
- Brand identity
- Marketing site (Vite + React)
- Owner-archetype IA
- Property-estimate intake flow
- Content-feed integration
- Prerender + SEO infrastructure
Marketing site on Vite + React, prerendered for SEO, with a hero that names the offer directly ("You own the Airbnb. We do the work."), live property counts driven by the operator's portfolio (fifty-six properties, thirteen states), a property-estimate intake flow, and a Field Notes blog backed by a content-feed integration with the internal dashboard.
Live at divergentestates.com as the front door for new owner inquiries. Refreshed regularly as the portfolio grows and the offer sharpens.
live · divergentestates.com// what makes this defensiblethe calls that earn the engagement
- /01
Direct owner pitch
"You own the Airbnb. We do the work." No hedging, no co-host euphemism. The hero names what the operator actually offers.
- /02
Live portfolio counts
Property and state counts ship from the operator's live portfolio — not a marketing number. The proof scales with the business.
- /03
Two-archetype framing
"The Burnout Host" and "The Switcher" mirror the actual owner inquiries that arrive — earns trust the first time a prospect reads themselves in the copy.
- /04
Property-estimate intake
Self-serve flow qualifies new-owner inquiries before the discovery call. Qualified leads route directly into the internal dashboard.
- /05
Field Notes integration
Blog backed by a content-feed integration with the internal dashboard. The operator publishes from operations, not from a CMS context-switch.
- /06
Prerendered Vite + React
SEO crawlers see real HTML on every route. Owner inquiries arrive from organic search, not just paid acquisition.
// engagementwhat working with us looks like
- phase 01
Brand strategy
Owner-archetype research, competitor scan across co-hosts in the Midwest, and the positioning wedge: "you keep the asset."
- phase 02
Marketing site build
Vite + React on Vercel, prerender pipeline, hero / archetypes / portfolio / Field Notes IA. Live since 2024.
- phase 03
Field Notes integration
Content feed wired to the internal dashboard so the operator can publish from operations — not a CMS context-switch.
- phase 04
Ongoing refresh
Portfolio counts, archetype copy, and Field Notes updates roll out as the business grows. Owned by the operator, maintained by the studio.
// from the buildadditional surfaces from the live site
Field Notes promise — 'You keep your listing. And every review.' — the trust anchor for the co-host pitch.
// closing note
Run a service business with a real owner pitch to make? This is the engagement that turns prospects into qualified inquiries — and the ongoing relationship that keeps the front door sharp as the offer evolves.
// for service business with a real owner pitch operators
Start your project →Run a service business with a real owner pitch? This is the engagement we'd build for you next.
Same 6 services as this build — shaped to your category, your customers, and your launch window.